WAEC Marketing 2016 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2016 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2016 questions and answers

1. 1.The information obtained from a marketing plan is______
   1. A
      Production schedules for the factory
   2. B
      Guidelines and strategies for achieving marketing objectives
      Correct
   3. C
      The firm's complete financial statements
   4. D
      The organizational chart of the company
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   Answer: B

   A marketing plan sets out the target market, objectives, strategies, marketing mix and budget needed to guide a firm toward its marketing goals.
2. 2.A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________
   1. A
      Production concept
   2. B
      Product concept
   3. C
      Selling concept
   4. D
      Societal marketing concept
      Correct
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   Answer: D

   The societal marketing concept places strong emphasis on consumer welfare, organizational goals and broader ethical and social concerns, beyond earlier concepts focused only on production or selling.
3. 3.The first among the marketing orientation is_________
   1. A
      Production orientation
      Correct
   2. B
      Societal orientation
   3. C
      Selling orientation
   4. D
      Marketing orientation
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   Answer: A

   Historically, businesses first focused on production, assuming that making enough affordable goods would guarantee sales before later orientations such as selling and marketing emerged.
4. 4.The source of funds that a firm can use to address cash difficulties within one year is___________
   1. A
      Issue of equity shares
   2. B
      Issue of debentures
   3. C
      Bank overdraft
      Correct
   4. D
      Long-term mortgage loan
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   Answer: C

   A bank overdraft is a short-term source of finance that a firm can draw on to address cash difficulties within one year, unlike long-term sources such as debentures, equity or mortgages.
5. 5.A store that sells a single product supplied and produced by one manufacturer is___________
   1. A
      Discount store
   2. B
      Supermarket
   3. C
      Department store
   4. D
      Single-brand store
      Correct
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   Answer: D

   A single-brand store sells only the products supplied and produced by one manufacturer.
6. 6.Perishable products are better transported by_________
   1. A
      Pipeline transport
   2. B
      Water transport
   3. C
      Rail transport
   4. D
      Air transport
      Correct
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   Answer: D

   Air transport is the fastest mode available, which best preserves perishable goods by minimizing the time spent in transit before spoilage occurs.
7. 7.The exchange of goods and services in international marketing is_____________
   1. A
      Barter
      Correct
   2. B
      Joint venture
   3. C
      Licensing
   4. D
      Direct exporting
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   Answer: A

   Barter is the direct exchange of goods and services for other goods and services without the use of money, common in international countertrade.
8. 8.A loss leader is a pricing system where goods are___________
   1. A
      Sold above cost to maximize profit on each item
   2. B
      Sold only to wholesalers at a discount
   3. C
      Priced the same in every location
   4. D
      Sold below cost to attract customers into the store
      Correct
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   Answer: D

   A loss leader is priced below its normal cost or at a loss specifically to draw customers into the store in the hope that they buy other, more profitable items.
9. 9.The term Marketing mix describes:
   1. A
      The organizational structure of a marketing department
   2. B
      The legal framework guiding international trade
   3. C
      The financial statements of a marketing firm
   4. D
      The blend of product, price, place and promotion used to meet customer needs
      Correct
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   Answer: D

   Marketing mix describes the combination of the four controllable elements, product, price, place and promotion, that a firm blends to satisfy its target market.
10. 10.A pricing system that relies on customers' location to charge different prices is___________
    1. A
       Geographic pricing
       Correct
    2. B
       Promotional pricing
    3. C
       Psychological pricing
    4. D
       Discount pricing
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    Answer: A

    Geographic pricing sets different prices for customers based on their location, often to account for differing transportation costs.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

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Practise all 40 questions we hold from the 2016 paper, on a timed CBT screen

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