WAEC Marketing 2021 past questions
Ten questions from the 2021 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.
WAEC Marketing 2021 questions and answers
-
1.A function of market union in a local market is to
- Aissue trading licences to government
- Bsettle disputes among its membersCorrect
- Ccollect customs duties on behalf of government
- Dfix minimum wages for market workers
Show answerHide answer
Answer: B
Market unions exist mainly to protect traders' common interests, including resolving conflicts among members in the local market. - A
-
2.The cheapest mode of transporting imported cars from America to Nigeria is by
- AseaCorrect
- Brail
- Cair
- Droad
Show answerHide answer
Answer: A
Sea transport is the cheapest way to move heavy, bulky goods like cars across long international distances, even though it is slower. - A
-
3.The idea that consumers will prefer goods and services that are available and affordable is
- Aproduction conceptCorrect
- Bmarketing concept
- Csocietal marketing concept
- Dselling concept
Show answerHide answer
Answer: A
This describes the production orientation, which assumes consumers favour products that are widely available and inexpensive. - A
-
4.An element of the marketing mix is
- Apopulation
- Bpolitics
- Cprofit
- DpriceCorrect
Show answerHide answer
Answer: D
Price is one of the four traditional marketing mix elements, alongside product, place and promotion. - A
-
5.E-marketing is also called
- Ainternet marketingCorrect
- Bdirect marketing
- Ctelemarketing
- Dpersonal selling
Show answerHide answer
Answer: A
E-marketing refers to marketing conducted through electronic/online channels, so it is also known as internet marketing. - A
-
6.Which of the following activities is not a function of a merchandiser?
- Apricing goods at the point of sale
- Battractive display of goods
- Cmaintaining adequate stock levels
- Dmanufacturing of goods for saleCorrect
Show answerHide answer
Answer: D
Display, stocking and in-store pricing are merchandising tasks; actually manufacturing the goods is a production function, not merchandising. - A
-
7.Individuals or firms that enhance business activities but do not participate directly in the business are
- Awholesalers
- Bmiddlemen
- Caids to tradeCorrect
- Dretailers
Show answerHide answer
Answer: C
Banks, insurers, transporters and similar facilitators support trade without being direct parties to the buying and selling themselves, which is what defines aids to trade. - A
-
8.The body formed by sellers of a common product in a local market is an example of
- Atrade union
- Bchamber of commerce
- Ccooperative society
- Dmarket unionCorrect
Show answerHide answer
Answer: D
A market union is the association formed by sellers of a particular commodity within a local market to protect their common interests. - A
-
9.Marketing activities carried out in more than one country is
- Adomestic marketing
- Binternational marketingCorrect
- Ce-marketing
- Dlocal marketing
Show answerHide answer
Answer: B
Marketing activities conducted across more than one country define international marketing. - A
-
10.The process of collecting and analyzing information about the external marketing environment is
- Amarketing planning
- Bmarketing mix design
- Cmarketing audit
- Denvironmental scanningCorrect
Show answerHide answer
Answer: D
Gathering and analysing information about outside forces affecting the business is environmental scanning. - A
The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check
Spotted a wrong answer? Tell us from the app or on the contact page and we check it.
Practise all 40 questions we hold from the 2021 paper, on a timed CBT screen
Every question has the answer and an explanation, in the Skolra app.