WAEC Marketing 2020 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2020 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2020 questions and answers

1. 1.Which of the following factors is not considered while locating a market outlet?
   1. A
      Religion of the business owner
      Correct
   2. B
      Nearness to the target market
   3. C
      Accessibility to customers
   4. D
      Availability of infrastructure
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   Answer: A

   Accessibility, nearness to the target market, and infrastructure are all genuine considerations when siting a market outlet; the owner's religion has no bearing on outlet location decisions.
2. 2.The application of marketing activities beyond a country's national boundaries is_____
   1. A
      Domestic marketing
   2. B
      International marketing
      Correct
   3. C
      Direct marketing
   4. D
      Digital marketing
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   Answer: B

   When marketing activities are carried out beyond a country's own borders, this is known as international marketing.
3. 3.Trade-in allowance is an example of_______
   1. A
      a discount
      Correct
   2. B
      packaging
   3. C
      branding
   4. D
      advertising
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   Answer: A

   A trade-in allowance reduces the price a buyer pays by crediting the value of an old product, making it a form of discount.
4. 4.The channel member that sells in small quantities to customers is____
   1. A
      Retailer
      Correct
   2. B
      Broker
   3. C
      Agent
   4. D
      Wholesaler
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   Answer: A

   Retailers buy in bulk and sell in small quantities directly to final consumers, unlike wholesalers who deal in bulk.
5. 5.The tools used by marketers to pursue their objectives in the market is marketing_______
   1. A
      concept
   2. B
      environment
   3. C
      research
   4. D
      mix
      Correct
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   Answer: D

   The combination of controllable tools, such as product, price, place and promotion, that marketers use to achieve their objectives is the marketing mix.
6. 6.An arrangement whereby a company's name and trademark are used by a foreign company is____
   1. A
      Joint stock company
   2. B
      Acquisition
   3. C
      Merger
   4. D
      Franchising
      Correct
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   Answer: D

   Franchising is the arrangement where a company allows a foreign or independent business to use its name, trademark and business format, usually for a fee.
7. 7.The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____
   1. A
      Publicity
   2. B
      Advertising
      Correct
   3. C
      Personal selling
   4. D
      Sales promotion
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   Answer: B

   Advertising is paid, non-personal communication about a product transmitted to a mass audience through media.
8. 8.An advantage of road transportation over air transportation is that____
   1. A
      it is cheaper and allows door-to-door delivery
      Correct
   2. B
      it carries heavier cargo across oceans
   3. C
      it requires no loading or unloading
   4. D
      it covers long distances faster
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   Answer: A

   Road transport offers flexible, door-to-door delivery at a lower cost, which air transport cannot match for most domestic goods movement.
9. 9.The banning of tobacco advertisement in Nigeria is an influence from the_____
   1. A
      legal environment
      Correct
   2. B
      technological environment
   3. C
      economic environment
   4. D
      natural environment
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   Answer: A

   Government regulations and laws banning certain forms of advertising fall under the legal/political component of the marketing environment.
10. 10.A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____
    1. A
       Showroom
    2. B
       Office complex
    3. C
       Warehouse
       Correct
    4. D
       Factory
    Show answerHide answer

    Answer: C

    A warehouse allows a producer to store goods and release them steadily, smoothing out fluctuations between production and demand.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

Spotted a wrong answer? Tell us from the app or on the contact page and we check it.

Practise all 40 questions we hold from the 2020 paper, on a timed CBT screen

Every question has the answer and an explanation, in the Skolra app.

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