WAEC Marketing 2017 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2017 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2017 questions and answers

1. 1.The source of finance available to a young school leaver who wants to start a small retail outlet is
   1. A
      sale of shares on the stock exchange
   2. B
      issue of debentures
   3. C
      personal savings
      Correct
   4. D
      venture capital from a multinational company
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   Answer: C

   A young school leaver starting a small retail outlet typically relies on personal savings, since stock exchange listings, debentures and multinational venture capital suit large established companies.
2. 2.The pricing method that consists of production cost and mark-up is
   1. A
      negotiated pricing
   2. B
      competitive pricing
   3. C
      cost-plus pricing
      Correct
   4. D
      penetration pricing
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   Answer: C

   Cost-plus pricing sets the price by adding a mark-up to the production cost, unlike competitive, penetration or negotiated pricing, which are based on the market or bargaining.
3. 3.The promotional method that involves delivering free products to pre-selected households is
   1. A
      free sampling
      Correct
   2. B
      couponing
   3. C
      price discount
   4. D
      trade allowance
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   Answer: A

   Free sampling involves delivering free product units to selected households to encourage trial, unlike couponing, discounting or trade allowances, which operate differently.
4. 4.An association of traders of food items is an example of
   1. A
      a cooperative society
   2. B
      a trade association
      Correct
   3. C
      a sole proprietorship
   4. D
      a limited liability company
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   Answer: B

   A body formed by traders in the same line of business to promote their common interest is a trade association, unlike a cooperative, a company or a sole proprietorship, which are forms of business ownership.
5. 5.The selling concept is practiced aggressively with
   1. A
      perishable goods
   2. B
      convenience goods
   3. C
      unsought goods
      Correct
   4. D
      industrial raw materials
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   Answer: C

   The selling concept relies on aggressive, persuasive selling mainly for unsought goods that customers do not normally think of buying, unlike convenience goods, raw materials or perishables.
6. 6.Which of the following advertising media is interactive?
   1. A
      the internet
      Correct
   2. B
      billboard
   3. C
      radio
   4. D
      television
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   Answer: A

   The internet allows two-way interaction between the advertiser and the audience, unlike television, radio and billboards, which are one-way media.
7. 7.The first step in the marketing research process is
   1. A
      writing the report
   2. B
      collecting the data
   3. C
      defining the problem
      Correct
   4. D
      analysing the data
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   Answer: C

   Marketing research begins with clearly defining the problem to be investigated before data can be collected, analysed and reported.
8. 8.The reason label of product must contain ingredients and uses of the product is to
   1. A
      prevent competitors from copying the product
   2. B
      reduce the cost of production
   3. C
      inform and protect the consumer
      Correct
   4. D
      increase the selling price of the product
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   Answer: C

   Listing ingredients and uses on a label is meant to inform and protect consumers so they can make safe, informed choices, not to raise price, block competition or cut costs.
9. 9.A paid form of non-personal presentation and promotion of products is
   1. A
      personal selling
   2. B
      public relations
   3. C
      publicity
   4. D
      advertising
      Correct
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   Answer: D

   Advertising is a paid, non-personal form of presenting and promoting products, unlike personal selling which is face-to-face, or publicity and public relations which are usually unpaid.
10. 10.Products that are purchased for use in the production, of goods for resale are
    1. A
       convenience goods
    2. B
       industrial goods
       Correct
    3. C
       consumer goods
    4. D
       specialty goods
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    Answer: B

    Products bought for use in producing other goods for resale are classified as industrial goods, unlike consumer, convenience or specialty goods which are bought by final consumers.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

Spotted a wrong answer? Tell us from the app or on the contact page and we check it.

Practise all 40 questions we hold from the 2017 paper, on a timed CBT screen

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