WAEC Marketing 2018 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2018 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2018 questions and answers

1. 1.An activity or process undertaken by a company to acquire raw materials is______________-
   1. A
      Transportation
   2. B
      Procurement
      Correct
   3. C
      Warehousing
   4. D
      Grading
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   Answer: B

   Procurement is the process of sourcing and acquiring raw materials a company needs for its operations.
2. 2.Palm oil sellers association is an example of___________
   1. A
      Multinational corporation
   2. B
      Co-operative society
      Correct
   3. C
      Sole proprietorship
   4. D
      Public limited company
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   Answer: B

   Sellers of the same product forming an association to pool resources and support one another's trade is a typical co-operative society arrangement.
3. 3.A factor to be considered irrespective ofthe choice of a mode of transporting goods is the________
   1. A
      Colour of the vehicle used
   2. B
      Brand name of the carrier company
   3. C
      Cost of transporting the goods
      Correct
   4. D
      Number of drivers employed
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   Answer: C

   Whatever mode of transport is eventually chosen, cost is always weighed alongside speed and safety, unlike the vehicle's colour, carrier brand or driver headcount which are not genuine selection factors.
4. 4.Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers?
   1. A
      Promotion
   2. B
      Price
      Correct
   3. C
      Product
   4. D
      Place
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   Answer: B

   Credit terms are a payment condition attached to what the customer pays, which falls under the price element of the marketing mix.
5. 5.In consumer behaviour, an individual's relatives Vould be considered as__________-
   1. A
      Opinion leader
   2. B
      Social class
   3. C
      Family
      Correct
   4. D
      Culture
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   Answer: C

   An individual's relatives constitute their family, which is one of the most direct social influences on consumer behaviour.
6. 6.A warehouse owned and controlled by an independent business company for general use by organizations is____________
   1. A
      Private warehouse
   2. B
      Government warehouse
   3. C
      Bonded warehouse
   4. D
      Public warehouse
      Correct
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   Answer: D

   A public warehouse is owned by an independent operator and rented out for storage use by any organization that needs space.
7. 7.Which of these factors would facilitate the successful operation of a company in international market?
   1. A
      High cost of production at home
   2. B
      Trade barriers in the host country
   3. C
      Adequate knowledge of the host country's market
      Correct
   4. D
      Currency instability
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   Answer: C

   Understanding the culture, needs and regulations of a foreign market helps a company adapt its offering and operate successfully abroad.
8. 8.The activities that stimulate the purchase of a retail outlet is_____
   1. A
      Sales promotion
      Correct
   2. B
      Warehousing
   3. C
      Market research
   4. D
      Transportation
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   Answer: A

   In-store activities such as discounts, displays and demonstrations that encourage shoppers to buy at a retail outlet fall under sales promotion.
9. 9.If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________
   1. A
      Price discrimination
      Correct
   2. B
      Psychological pricing
   3. C
      Penetration pricing
   4. D
      Price skimming
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   Answer: A

   Charging different prices for the same product in different locations without a cost-based justification is geographic price discrimination.
10. 10.Which of the following activities ís not a function oFadvertising? To__________
    1. A
       create awareness about a product
    2. B
       manufacture goods for sale
       Correct
    3. C
       remind customers about a brand
    4. D
       persuade customers to buy
    Show answerHide answer

    Answer: B

    Advertising genuinely works to inform, persuade and remind buyers about a product, but producing the goods themselves is a manufacturing function, not an advertising one.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

Spotted a wrong answer? Tell us from the app or on the contact page and we check it.

Practise all 40 questions we hold from the 2018 paper, on a timed CBT screen

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