WAEC Marketing 2022 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2022 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2022 questions and answers

1. 1.One of the reasons transportation is important is that it
   1. A
      Creates form utility by changing raw materials
   2. B
      Eliminates the need for storage
   3. C
      Always lowers the retail price of goods
   4. D
      Creates place utility by moving goods to where they are needed
      Correct
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   Answer: D

   Transportation adds place utility by physically moving goods from producers to the locations where consumers need them.
2. 2.An example of a non-personal means of reaching the target audience by an identified sponsor is
   1. A
      Personal selling
   2. B
      Advertising
      Correct
   3. C
      Word of mouth
   4. D
      A door-to-door sales visit
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   Answer: B

   Advertising is defined as a non-personal form of communication paid for by an identified sponsor to reach a target audience.
3. 3.A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?
   1. A
      N4,000
   2. B
      N3,000
   3. C
      N3,500
      Correct
   4. D
      N4,500
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   Answer: C

   Profit per bag = selling price minus total cost = N14,000 minus (N10,000 cost plus N500 additional cost) = N14,000 minus N10,500 = N3,500.
4. 4.Which of the following items is an example of industrial goods?
   1. A
      Industrial machinery used in production
      Correct
   2. B
      A bottle of perfume
   3. C
      A tube of toothpaste
   4. D
      A loaf of bread
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   Answer: A

   Industrial goods are items such as machinery and equipment bought by businesses for use in producing other goods, unlike bread, toothpaste and perfume which are consumer goods.
5. 5.A method of engaging in international marketing with the lowest business risk is
   1. A
      Joint venture
   2. B
      Wholly owned foreign subsidiary
   3. C
      Exporting
      Correct
   4. D
      Direct foreign investment
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   Answer: C

   Exporting involves the least commitment of capital and management abroad, making it the lowest-risk way to enter international markets.
6. 6.A body that comprises sellers of onions in an area is an example of a
   1. A
      Trade association
      Correct
   2. B
      Cooperative society
   3. C
      Consumer association
   4. D
      Trade union
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   Answer: A

   A group of sellers of the same commodity in a location who organise to protect their common trading interests forms a trade association.
7. 7.The channel member who does not take title to goods is the
   1. A
      Agent
      Correct
   2. B
      Distributor
   3. C
      Wholesaler
   4. D
      Retailer
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   Answer: A

   An agent negotiates sales and brings buyers and sellers together but never owns the goods passing through the channel.
8. 8.A company's orientation that concentrates on mass distribution and low cost of its products is a
   1. A
      Production orientation
      Correct
   2. B
      Marketing orientation
   3. C
      Selling orientation
   4. D
      Societal orientation
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   Answer: A

   A production-oriented firm focuses on efficient mass output and low unit cost, assuming customers favour products that are widely available and affordable.
9. 9.Milk, sugar and bread bought by Amaka for her children's breakfast is an example of
   1. A
      Convenience goods bought for personal household consumption
      Correct
   2. B
      Specialty goods bought occasionally
   3. C
      Capital equipment
   4. D
      Industrial raw materials
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   Answer: A

   Milk, sugar and bread are everyday low-cost household items bought frequently with little planning, which is the definition of convenience goods in the consumer market.
10. 10.An entrepreneur who intends to establish a frozen fish shop will need a
    1. A
       A large open-air warehouse
    2. B
       A fleet of delivery trucks
    3. C
       A cold room or refrigeration facility
       Correct
    4. D
       An advertising agency contract
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    Answer: C

    Frozen fish must be kept below freezing at all times, so cold storage equipment is the basic requirement for setting up the shop.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

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Practise all 40 questions we hold from the 2022 paper, on a timed CBT screen

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