WAEC Marketing 2023 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2023 WAEC Marketing paper, with answers and explanations. We hold 38 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2023 questions and answers

1. 1.ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost. Which of the following advertising media would be suitable for the company?
   1. A
      billboard
   2. B
      radio
      Correct
   3. C
      direct mail
   4. D
      television
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   Answer: B

   Radio advertising reaches a wide audience at a comparatively lower cost than television or billboard advertising, making it suitable for a company seeking an affordable medium.
2. 2.BIK Ltd has developed a new health application for the public. Which of the following means would be used by the company to make the service available to the target market?
   1. A
      commercial agents and brokers
   2. B
      the internet or an online platform
      Correct
   3. C
      wholesalers and retailers
   4. D
      door-to-door salesmen
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   Answer: B

   Since the product is a digital application, the company would make the service available to users directly online rather than through physical trade intermediaries.
3. 3.The factors that influence the performance of marketing activities of a firm is marketing
   1. A
      marketing concept
   2. B
      marketing research
   3. C
      marketing mix
   4. D
      marketing environment
      Correct
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   Answer: D

   The marketing environment comprises internal and external factors, such as competitors, the economy, technology and customers, that affect how well a firm's marketing activities perform.
4. 4.Which of the following items is an example of primary product?
   1. A
      furniture
   2. B
      bread
   3. C
      cocoa beans
      Correct
   4. D
      cement
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   Answer: C

   Cocoa beans are harvested directly from nature with no manufacturing process applied, while bread, furniture and cement are manufactured goods.
5. 5.The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
   1. A
      societal marketing concept
   2. B
      selling concept
      Correct
   3. C
      production concept
   4. D
      marketing concept
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   Answer: B

   The selling concept assumes customers must be persuaded through aggressive promotional efforts to buy a product, unlike the marketing concept which starts from consumer needs.
6. 6.The set of variables a confectionery company uses to execute its marketing strategy is marketing
   1. A
      marketing environment
   2. B
      marketing audit
   3. C
      marketing mix
      Correct
   4. D
      marketing concept
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   Answer: C

   The marketing mix refers to the set of controllable variables (product, price, place, promotion) a firm blends to implement its marketing strategy.
7. 7.An activity performed in a warehouse is
   1. A
      advertising of goods
   2. B
      manufacturing of goods
   3. C
      retailing of goods to final consumers
   4. D
      storage of goods
      Correct
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   Answer: D

   A warehouse's primary function is to store goods safely until they are needed, rather than selling, advertising or producing them.
8. 8.A delivery note that accompanies goods to the buyer shows
   1. A
      quantity and description of goods delivered
      Correct
   2. B
      the supplier's bank statement
   3. C
      the retail price charged by competitors
   4. D
      the profit margin on the goods
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   Answer: A

   A delivery note lists the quantity and description of the goods being delivered so the buyer can confirm what has been received against the order.
9. 9.A source of primary data for marketing research is
   1. A
      questionnaire survey of respondents
      Correct
   2. B
      textbooks and past research reports
   3. C
      government publications
   4. D
      trade journals and magazines
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   Answer: A

   Primary data is collected firsthand for the specific research purpose, such as through a questionnaire survey, unlike secondary sources like publications, journals and textbooks.
10. 10.The yam sellers in Alesinloye trading area in Kano formed an organization. Which of the following functions would be performed by the organization?
    1. A
       print the national currency
    2. B
       set national import tariffs
    3. C
       regulate trading practices and settle disputes among members
       Correct
    4. D
       manufacture farming equipment for members
    Show answerHide answer

    Answer: C

    Trade associations commonly regulate the conduct of trade among members and mediate disputes, rather than performing governmental or manufacturing functions.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

Spotted a wrong answer? Tell us from the app or on the contact page and we check it.

Practise all 38 questions we hold from the 2023 paper, on a timed CBT screen

Every question has the answer and an explanation, in the Skolra app.

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