WAEC Marketing 2019 past questions

Checked by the Skolra question team · Last updated 15 October 2026

Ten questions from the 2019 WAEC Marketing paper, with answers and explanations. We hold 40 questions from this paper, and the Skolra app has all of them.

WAEC Marketing 2019 questions and answers

1. 1.A market with many buyers compared to suppliers is an example of________
   1. A
      monopoly market
   2. B
      seller's market
      Correct
   3. C
      perfect market
   4. D
      buyer's market
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   Answer: B

   When buyers greatly outnumber suppliers, demand exceeds supply and sellers gain the upper hand in setting terms, which describes a seller's market.
2. 2.The need and ability to pay for a product is____________
   1. A
      want
   2. B
      taste
   3. C
      demand
      Correct
   4. D
      desire
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   Answer: C

   Demand is defined in marketing as a want or need that is backed by the ability and willingness to pay for a product.
3. 3.An element in a company's economic environment is___________
   1. A
      interest rate
      Correct
   2. B
      population size
   3. C
      cultural belief
   4. D
      political stability
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   Answer: A

   Interest rate is an economic factor that affects borrowing, spending and investment, placing it within the economic environment rather than the social or political environment.
4. 4.One of the following of a small retailer is to_____
   1. A
      manufacture goods in bulk
   2. B
      conduct international trade negotiations
   3. C
      sell goods in small quantities to final consumers
      Correct
   4. D
      set national economic policy
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   Answer: C

   A small retailer's main role is to break bulk and sell goods in small, convenient quantities directly to final consumers.
5. 5.The orientation that assumes that Consumers would only buy when persuaded with aggressive advertisement is_____
   1. A
      selling concept
      Correct
   2. B
      production concept
   3. C
      marketing concept
   4. D
      societal concept
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   Answer: A

   The selling concept holds that consumers will not buy enough of a product unless persuaded through aggressive selling and advertising efforts.
6. 6.At what stage in the buying-decision process does a consumer collect information about a product?
   1. A
      need recognition
   2. B
      post-purchase evaluation
   3. C
      information search
      Correct
   4. D
      evaluation of alternatives
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   Answer: C

   After recognising a need, the consumer moves to the information search stage, gathering details about available products before evaluating alternatives.
7. 7.An importance of transportation to a marketer is that it____
   1. A
      it creates place utility by moving goods to where they are needed
      Correct
   2. B
      it eliminates the need for packaging
   3. C
      it increases spoilage of goods
   4. D
      it reduces consumer demand
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   Answer: A

   Transportation adds place utility by moving goods from where they are produced to where they are needed and demanded by consumers.
8. 8.An element in the marketing mix is____
   1. A
      price
      Correct
   2. B
      population
   3. C
      technology
   4. D
      culture
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   Answer: A

   Price is one of the four traditional elements of the marketing mix, alongside product, place and promotion.
9. 9.In the consumer buying-decision process, an influencing factor that includes age and occupation is____________
   1. A
      social factor
   2. B
      cultural factor
   3. C
      personal factor
      Correct
   4. D
      psychological factor
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   Answer: C

   Personal factors in consumer behaviour include age, occupation, lifestyle and economic circumstances of the buyer.
10. 10.A challenge of marketing financial products online is that it is prone to____
    1. A
       bulk breaking
    2. B
       spoilage
    3. C
       overstocking
    4. D
       fraud
       Correct
    Show answerHide answer

    Answer: D

    Online marketing of financial products carries a heightened risk of fraud, such as identity theft and unauthorised transactions.

The questions come from past JAMB, WAEC and NECO papers. We use software to help write the answer options and explanations, and every answer is checked twice before it goes on the site. How we check

Spotted a wrong answer? Tell us from the app or on the contact page and we check it.

Practise all 40 questions we hold from the 2019 paper, on a timed CBT screen

Every question has the answer and an explanation, in the Skolra app.

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